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2024
“Book Nova Science Publishers, Inc.: Social Networking: Perspectives, Opportunities and Future Directions”
Role of Artificial Intelligence in Community Managers’ Duties: A Glimpse into the Future of Social Networking Management
Agarzelim Alvarez-Milán, Melissa Ortiz Vidales, Paulina Garza García, César Daniel Garza Rodríguez, Brianda Irais Longoria Perales and Anahí Figueroa Romo
This chapter examines how professionals are adapting to the growing presence of artificial intelligence in digital marketing. Through interviews with community managers, it explores the opportunities, tensions, and evolving role of human judgment in an increasingly automated content environment.