Academic & Applied Impact.
Peer-reviewed research and scholarly publications investigating consumer behavior, strategic decision-making, and organizational dynamics.
2018
Journal of Business Research
Strategic customer engagement marketing: A decision making framework
Understanding how meaningful customer interactions are created—and why they matter for organizational success.
Publications Archive
2018
Understanding how meaningful customer interactions are created—and why they matter for organizational success.
2021
How did universities adapt to the disruption caused by COVID-19? This chapter explores resilience, governance, and the future of teaching and learning in times of rapid change.
2024
Technology can generate content, but can it replace human understanding? This chapter explores how AI is transforming digital marketing while redefining the role of the people behind it.
2019
Education becomes more powerful when learning extends beyond the classroom. This article presents a model for connecting knowledge, collaboration, and community impact through interdisciplinary service-learning.
2024
Can marketing help address environmental challenges? This entry explores how green marketing has evolved from a niche concept into a strategic approach for encouraging more sustainable business and consumer behavior.