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•
2018
Understanding how meaningful customer interactions are created—and why they matter for organizational success.
How did universities adapt to the disruption caused by COVID-19? This chapter explores resilience, governance, and the future of teaching and learning in times of rapid change.
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2024
Technology can generate content, but can it replace human understanding? This chapter explores how AI is transforming digital marketing while redefining the role of the people behind it.
•
2019
Education becomes more powerful when learning extends beyond the classroom. This article presents a model for connecting knowledge, collaboration, and community impact through interdisciplinary service-learning.
Can marketing help address environmental challenges? This entry explores how green marketing has evolved from a niche concept into a strategic approach for encouraging more sustainable business and consumer behavior.